This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Congruence

///Congruence

Congruence

By | 2017-10-04T12:53:51+00:00 September 6th, 2017|Categories: C, Glossar|Tags: , |0 Comments

DEFINITION

Congruence: Die Ausrichtung jedes Landing Page-Elements auf dein Kampagnen-Ziel. Congruence ist ein sehr wichtiges conversion-centered Design-Prinzip. Wenn ein Text oder Bild auf deiner Website nicht mit deiner Kampagne übereinstimmt, wird es Reibung (Friction) verursachen und sich negativ auf deine Conversion-Rate auswirken.

RESOURCES

  1. How to Reduce Friction in Your Landing Page Copy Using the Fogg Model
  2. 20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja
  3. Is Your Marketing Congruent?

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